Hallo, Ich bin Himanshu !

Marketer turned product designer! Ever since had a phenomenal growth in white hairs !

A product designer with a focus on improving bottom line growth beyond AARRR vanity metrics. Currently, exploring integration of AI in workflow and working on developing UX frameworks for product onboarding (Saas & Mobile Apps).

7+

Products
Shipped

100+

Projects across
11 Countries

50+

Onboarding (UX)
Audits Done.

Brands I worked for

“Wishing you the best of luck in your next chapter Himanshu. We’ve lost a very deep, critical thinker, but we’ll treasure the learnings and thought provoking inputs you brought to the team every day. Stay in touch”

David Elwood

Senior Product Design Lead (HSBC)

Current focus and expertise

UX of Onboarding

My marketing background helps me balance trade-offs between marketing goals and UX objectives, aligning their KPIs and interests. This has advantaged me in designing effective ...

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User centered AI

AI is a major topic of discussion, yet it presents challenges with its disruptive effects on the UX industry. At this critical juncture, I am working to understand and integrate AI effectively...

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Data driven design

Analytics can be tricky but it does answer what is happening. At times it is critical to understand what data is trying to tell and take corrective actions that's good for design's success & busines as ...

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Types of project worked on

Product Design

UI UX design consulting

Mobile Design (iOS/Android)

Design Systems

Visual Design

Website Design

UI and Visual Design chops

Gamification Badges for animation studio

The animation studio utilized specially designed gamification badges to implement strategies aimed at enhancing engagement.

As a result of this initiative, they observed a 30% increase in engagement metrics.

Icon design - Style guides and art direction

As part of a comprehensive brand refresh initiative, an educational technology (edtech) brand sought to develop a suite of illustrative icons while preserving the distinct personality and tone that characterize their brand identity.

Fintech Brand Domun's - How it works section

Domun, a mortgage website, faced a high bounce rate despite having a good product. To address this, we conducted an A/B test, adding a beautifully designed section. This resulted in a significant increase in engagement by up to 25% and a 46% increase in session duration.

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Process - HCD, DT & Lean

Start with why first !

Discussing concepts like design thinking, lean, agile, and the converge-diverge model can sound sophisticated, but in practical terms, my starting point is always "why." This question guides me in shaping a clear narrative for my approach, taking into account the constraints of technical specifications, processes, design culture ....

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Public commendations from leaders for UX

Thank you so incredibly much for taking the time to analyze our onboarding on both web and mobile! I can't agree more with you that we need to give the web app some love. I just realized with your analysis that the experience is quite different, and that it needs a lot of work. We'll have a closer look with our product team and see how we can incorporate your feedback to improve Hevy's onboarding! Again, thank you so much for this effort!

Guillem Ros

CEO of Hevy

Featured in

Creating a UX Playbook for Onboarding Users to Your Product

7 Psychological principles that governs product design

Team culture for designing UX of onboarding